Norris Lake Events — AI Lead Engine + Website Proposal
Transform Norris Lake Events into the premier Smoky Mountain wedding destination — powered by:
Norris Lake Events — Destination Weddings, Modernized
What changes Day 1: Donna moves from passive lead generation and manual outreach to a self-running system that finds, engages, and books newly engaged couples automatically, supported by a premium online experience that matches the venue's elegance.
Why This Fits Norris Lake Events Now
Manual Outreach ≠ Scale
Currently, outreach relies on postcards, social posts, and basic referrals. With an AI Lead Engine, we'll automate outreach to newly engaged couples, photographers, and wedding partners daily — turning cold data into warm leads in seconds.
WeddingWire & The Knot Are Noise
Thousands of venues compete for the same listings. By going direct-to-prospect with AI and smart targeting (keywords like "engagement," "proposal," "wedding venue near Smoky Mountains"), Norris Lake Events becomes the first conversation, not the 50th.
Website Underrepresents the Experience
The current site shows the logo and sky before the venue's beauty. A cinematic redesign with real wedding video footage, testimonials, and social proof converts browsers into tours.
Donna's Time Is Valuable
AI automation + virtual outreach removes repetitive daily work so she can focus on high-value tours, conversions, and scaling post-sale when more time is available.
Detailed Deliverables
Purpose: Build a full AI-powered lead and marketing system to increase high-quality wedding bookings, strengthen brand visibility, and streamline Donna's backend operations
Phase 1 — AI Lead System Setup
Purpose: Build the foundation for AI-driven lead generation and targeting
Configure daily AI prospecting and lead capture (engaged couples, photographers, and vendor partners within 250–750 miles). Automated pipeline → Google Sheets (de-dupe, tag, and score). Custom outreach message scripts + partnership offers. Real-time dashboard to view leads, messages sent, and booked tours. Training + handoff session with Loom walkthrough.
Impact: Daily qualified leads without manual searching; predictable volume of engaged couples; scalable foundation for automation and growth.
Phase 2 — Managed Outreach & Optimization
Purpose: Maintain and refine the daily AI system for consistent results
Daily execution of outreach via AI and virtual assistant. Manual review of leads to ensure accuracy and personalization. Weekly optimization (copy, keyword targeting, response handling). Campaign reporting (leads, DMs sent, replies, conversions).
Impact: AI + human synergy: engagement that feels real; consistent pipeline of warm, pre-qualified prospects; Donna's calendar filled with serious wedding inquiries.
Phase 3 — Website Redesign + Private Backend Portal
Purpose: Build a world-class online presence that converts leads to bookings
Front-End (Public Site): Hero background video featuring real weddings, mountain views, and emotional moments. Optimized 'Book Your Dream Wedding' call-to-action. Modern layout with high-converting sections: Venue Highlights, Packages, Reviews, Gallery, FAQs, and Contact. Social icons + direct integrations for Instagram/Facebook. Backend (Private Portal for Donna): Centralized dashboard to manage leads, contact forms, and newsletter signups. Review intake form with auto-publish once approved. Custom admin view for tracking inquiries, tours, and feedback. Secure access for private management.
Impact: Premium digital experience that reflects the venue's beauty; organized backend for Donna to manage growth efficiently; credibility boost that shortens the decision cycle.
Proof — What You'll See In The MVP
If the AI doesn't deliver real, qualified leads in 30 days, nothing else matters. We start there — and prove it.
AI-generated lead lists
Newly engaged couples, photographers, partners within target radius
Daily outreach executed
Real replies and tracked engagement with sample lead dashboard + DM reporting
Website wireframe preview
Cinematic video integration showing venue beauty and emotional moments
Timeline — Phased for Speed & Results
Goal: Ship the AI lead system first (Week 1), then layer in managed outreach and website redesign concurrently.
Total program: ~12–17 weeks
First wins land inside 30–60 days with qualified leads flowing daily.
Week 1
AI system deployment begins
Configure daily AI prospecting, lead capture pipeline, Google Sheets integration, custom outreach scripts, real-time dashboard, and training session.
Value Stack
Why this transforms your business: from passive to proactive lead generation.
Automated Lead Generation
AI identifies and reaches out to newly engaged couples in your target area automatically.
Never miss a potential booking—your venue is the first they hear about.
24/7 Lead Nurturing
Intelligent follow-up sequences keep prospects engaged until they're ready to book a tour.
Convert more inquiries into tours without manual follow-up work.
Personalized Outreach
AI crafts customized messages based on couple preferences, wedding style, and timeline.
Higher response rates with messaging that resonates with each couple.
Predictable Pipeline
Consistent flow of qualified leads means predictable bookings and revenue.
Plan your business with confidence knowing leads are coming in daily.
Premium Positioning
Modern website and professional presence positions you as the premier venue choice.
Command higher prices and attract your ideal couples.
Revenue Optimization
Fill your calendar with high-value bookings during peak and off-peak seasons.
Maximize venue utilization and increase annual revenue.
Competitive Advantage
While competitors wait for leads, you're proactively reaching engaged couples first.
Win bookings before couples even start venue shopping.
Private Backend Portal
Manage leads, track conversations, and monitor performance from one central dashboard.
Complete visibility and control over your lead generation system.
Bottom Line
Stop waiting for couples to find you. This AI-powered system proactively reaches engaged couples in your area, nurtures them automatically, and books more tours—giving you a predictable pipeline of qualified leads and higher venue utilization year-round.
Investment — Transparent, Scalable Options
Phased approach designed for wedding venue growth
Build the foundation for AI-driven lead generation and targeting
Impact: Daily qualified leads without manual searching; predictable volume of engaged couples; scalable foundation for automation and growth
Maintain and refine the daily AI system for consistent results
Impact: AI + human synergy: engagement that feels real; consistent pipeline of warm, pre-qualified prospects; Donna's calendar filled with serious wedding inquiries
Build a world-class online presence that converts leads to bookings
Impact: Premium digital experience that reflects the venue's beauty; organized backend for Donna to manage growth efficiently; credibility boost that shortens the decision cycle
Total 3-Month Program Options
Ongoing Support & Optimization
Phase 2 includes continuous optimization and support to ensure your AI lead system delivers consistent results
Continuous monitoring of AI prospecting, lead capture, and outreach performance to ensure consistent results
Regular refinement of copy, keyword targeting, and response handling to maximize engagement and bookings
Detailed reports on leads generated, DMs sent, replies received, and conversions to track ROI
Manual review of leads to ensure accuracy, personalization, and alignment with your venue's brand
Quick response times for questions, adjustments, and support to keep your system running smoothly
Combination of AI automation and virtual assistant execution for engagement that feels authentic and real
Included in Phase 2
All ongoing support and optimization is included in your Phase 2 monthly investment. No hidden fees or surprise charges.
Metrics — What We Track
Measurable results that drive wedding bookings and venue growth
Target:
10–25 per day within 250–750 miles
Measured By:
Google Sheets + dashboard
Target:
≥25% on outreach messages
Measured By:
DM logs + sheet tracking
Target:
Minimum 5 per month
Measured By:
Form submissions + CRM
Target:
10–20% inquiry → booking
Measured By:
Website + CRM data
Target:
100% of weddings invited for review
Measured By:
Backend reporting
Our Commitment
We track every lead, message, and booking to ensure your AI system delivers real results. Your dashboard provides complete transparency into the performance of your wedding venue marketing system.
Ready to Fill Your Calendar?
Let's get started with your AI-powered lead generation system. Complete the form below to finalize your proposal.